Waza Trading plc, founded by Melat Belayneh in Addis Ababa, Ethiopia, specializes in democratizing and digitizing sales, marketing, and event organizing skills. With a background in media management, Melat established Waza to address the skills gap and unfair pricing in the events industry by creating a mobile app and call center that consolidates all event-related services. This platform offers a complete solution from hiring event staff like waiters and DJs to renting equipment, all within the client's budget and preferences.