Masero Insights, founded by Semegn Tadesse, is a pioneering data and analytics firm based in Addis Ababa, Ethiopia. It is dedicated to transforming the landscape of market research and data utilization within the country. Masero Insights provides a vital platform where companies can access a skilled workforce of data collectors and analysts, enhancing their capabilities to make informed decisions based on actionable insights. The firm specializes in a marketplace model that connects businesses with gig workers skilled in data collection, distribution, and analysis.  Masero Insights is committed to driving innovation and efficiency in data services, aiming to expand its reach and impact within and beyond Ethiopia.