Founded by Amir Redwan, ChipChip is an FMCG startup aiming to transform Ethiopia's agricultural supply chain. The platform connects farmers directly with consumers, enhancing efficiency and affordability. ChipChip's 'farm2fork' logistics and 'social buying' features ensure fair prices for consumers and maximize farmers' profits. Aspiring to become the Pinduoduo of Africa, ChipChip focuses on empowering both consumers and farmers in the food supply chain.