Beten, founded by Fitsum Mersha, is a digital marketplace in Ethiopia that connects customers with certified and screened service providers for home renovation needs. This platform addresses the dual challenge of high unemployment rates in home services and the growing demand for reliable home service providers. Beten offers a range of professionals, including electricians and plumbers, and enhances its offerings with property listings and consultancy services. Committed to creating employment opportunities and delivering efficient services, Beten contributes to the development of the service sector in Ethiopia.