Washlink GCS O.M plc, founded by Falema Garedow in Addis Ababa, Ethiopia, is pioneering the laundry service industry with its innovative app, Endode. The company aims to simplify laundry services for urban residents by connecting them with local laundry providers through a user-friendly digital platform. The app allows customers to find, schedule, and pay for laundry services conveniently, addressing the high demand for reliable and accessible washing services in urban areas.

Washlink GCS focuses on empowering local women and unemployed youths by providing them with a platform to earn a steady income from the comfort of their homes. This initiative not only facilitates employment but also integrates these service providers into the formal economy.