Shemach, co-founded by Dawit Nigusu and Yihunsew Getahun, is a trailblazing digital platform aimed at revolutionizing the retail supply chain across Africa. With a focus on efficiency and accessibility, Shemach addresses the critical challenges faced by small retail shop owners like Rahel, who struggle with product availability, high restocking costs, and market visibility. The platform offers a comprehensive digital marketplace that not only enables retailers to order a wide range of products with same-day delivery but also integrates innovative services like Buy Now, Pay Later (BNPL) options. By leveraging technology to simplify the ordering process and enhance the distribution efficiency, Shemach ensures that essential goods are more accessible, benefiting both retailers and end consumers.