Alen, founded by Seyoum Tesfaye in Addis Ababa, is a pioneering platform transforming the landscape of informal work sectors by creating opportunities for both gig workers and certified professionals. Launched with the vision to streamline the fragmented job service market, Alen connects service providers with consumers through a reliable and efficient online platform. This initiative not only facilitates job creation but also champions environmental sustainability by implementing innovative solutions tailored to local needs. Alen stands out by providing a mutually beneficial ecosystem for all stakeholders involved, fostering job creation, customer satisfaction, and measurable economic growth through a tech-driven, transparent marketplace.